October is National Women's Small Business Month, a time to celebrate and highlight the achievements of female entrepreneurs who have made a mark in their industries. One such inspiring woman is Helen, the founder of Cleverfy Beauty, a brand that offers products like aromatherapy shower steamers, silicone pads, and UV stickers.
The Journey of Cleverfy Beauty
Helen’s journey as a small business owner started with a clear vision: to create high-quality, accessible wellness products that enhance daily self-care routines. Recognizing the growing trend of aromatherapy and self-care, she launched Cleverfy Beauty with shower steamers at its core—turning everyday showers into spa-like experiences with the soothing effects of essential oils. Cleverfy’s product line later expanded to include silicone pads for skincare and UV stickers, giving consumers a diverse range of wellness tools that improve their beauty regimen.
What makes Helen’s story especially noteworthy is her dedication to innovation and sustainability. In an industry that is often saturated, Cleverfy Beauty stands out by offering cruelty-free, eco-conscious products. Helen’s vision has always been customer-first, ensuring that the products not only offer practical benefits but also promote a sense of well-being.
The Role of Women in Small Business
Helen’s story is just one among millions of female entrepreneurs who are shaping the future of business. According to the 2019 American Express "State of Women-Owned Businesses Report," women own 42% of all businesses in the United States, employing 9.4 million people and generating $1.9 trillion in revenue. Despite these impressive numbers, women in business often face challenges that their male counterparts don’t. These include limited access to capital and financial resources, societal expectations, and underrepresentation in certain industries. However, women continue to persevere, finding success through innovation, collaboration, and sheer resilience.
Women-owned businesses are also growing at a faster rate than the national average, particularly in industries such as healthcare, education, and personal services—areas that often emphasize the importance of community and well-being. Helen’s Cleverfy Beauty fits perfectly into this trend, as her brand focuses on enhancing customers' lives by offering products that support wellness and self-care.
Why Celebrating Women Entrepreneurs Matters
National Women's Small Business Month isn’t just about celebrating successful entrepreneurs like Helen, but also about recognizing the unique contributions women make to the business world. Female business owners are more likely to invest back into their communities, advocate for social and environmental causes, and support the overall well-being of their employees and customers.
Moreover, representation matters. When women like Helen succeed, they pave the way for future generations of female entrepreneurs to follow their dreams. By sharing her story and celebrating her achievements, Cleverfy Beauty not only inspires customers but also serves as a beacon of empowerment for other women who aspire to launch their own ventures.
Conclusion
As we celebrate National Women’s Small Business Month, Helen’s success with Cleverfy Beauty reminds us of the power of perseverance, innovation, and community. Her journey from concept to a thriving beauty brand is a testament to what women can achieve in the business world, and it offers inspiration to those who dream of making their own mark. So, here’s to women like Helen, who continue to push boundaries, break barriers, and create a brighter, more inclusive future for all.